Online Reputation + Social Media Resources


You likely found this page because I gave the URL to you at a recent presentation. I hope it was helpful! If you still have any questions, or would like to provide feedback (good or bad) please contact me on social media, or ping my inbox

I do also consult on online reputation and social media, either setting up new programs or optimizing your current ones. 

Sources, Please

I try to not ever quote a stat or fact that I haven’t personally researched or looked at the study / survey / sources for. I’ve got both a “wall of shame” and list of sources quoted in all of my presentations available over on the Reputation and Social Media Statistics Megathread. You can find information there on how to convince your CEOs or board of directors of the importance of reputation management & social media. 

Social Media Planning

Before you go too far down the road of using complex tools to try and plan your social media editorial calendar, start simple. Here’s a Google Sheets example of what I used to run social media at STCU for the first few years. 

Using Slack for Social Media Monitoring

I’ve got a full step-by-step recipe of setting up Slack as a social media monitoring tool available. It was last updated in February of 2020. 

The TL;DR of it is:

Use Slack as your home base and Zapier to tie in anything that there isn’t a standalone Slack App for. Even if Zapier doesn’t have an app, email notifications make it work.

We spend less than $100 per month, and it can be done for free, with some limitations.

Additionally, I’ve found a few things that ITTT (If this then that) has available that Zapier does not. Your mileage may vary.

Using Airtable + Buffer for Social Media Planning

Much like my home-brew monitoring system, I’ve got a home-brew social media scheduling system that utilizes Airtable and Zapier. The full recipe outlines how to set up the database and zaps. As with the Slack system, it can be done for very low cost. 

My steps for responding to negative online feedback

  1. Breathe. While it possibly feels very personal, it likely is not. Take a beat a re-read the post or comment to ensure that you understand what is being said.
  2. Thank them for taking the time to share (remember, relationships die of apathy, not conflict.)
  3. Correct factual inaccuracies.
  4. Give a path for following up — or take responsibility for doing so.
  5. Respond (or attempt to respond) twice.

Creating images for social media

Pablo from Buffer – it’s not mobile-friendly, but it’s effective, flexible, and has a huge library of good quality stock images that are free to use.

Canva is a very well-known and powerful resource, though limited unless you pay. 

Read up!

Jay Baer Hug Your Haters

The Offbeat Empire Blog, mostly written by Ariel Meadow Stallings

Jonah Berger Contagious: Why Things Catch On

My “other” life:

In addition to speaking on social and digital media, especially for credit unions, I also speak and present on the importance of questions, how to engage with them more intentionally, and why they’re awesome. You can see my TEDx talk, or check out the full list of my presentations & publications for more information.