You likely found this page because I gave the URL to you at a recent presentation. I hope it was helpful! If you still have any questions, or would like to provide feedback (good or bad) please contact me on social media, or ping my inbox.

Sources, Please

I try to not ever quote a stat or fact that I haven’t personally researched or looked at the study / survey / sources for. I’ve got both a “wall of shame” and list of sources quoted in all of my presentations available over on the Reputation and Social Media Statistics Megathread.

Using Slack for Social Media Monitoring

I’ve got a full step-by-step recipe of setting up Slack as a social media monitoring tool available. It was last updated in 2018, a 2019 update to account for changes in Instagram’s API and other tools will be coming soon. 

The TL;DR of it is:

Use Slack as your home base and Zapier to tie in anything that there isn’t a standalone Slack App for. Even if Zapier doesn’t have an app, email notifications make it work.

We spend less than $100 per month, and it can be done for free, with some limitations.

Additionally, I’ve found a few things that ITTT (If this then that) has available that Zapier does not. Your mileage may vary.

Using Airtable + Buffer for Social Media Planning

Much like my home-brew monitoring system, I’ve got a home-brew social media scheduling system that utilizes Airtable, Buffer, and a number of Zapier tools — including text messages and parsing. A full recipe will be coming soon. 

My steps for responding to negative online feedback

  1. Breathe. While it possibly feels very personal, it likely is not. Take a beat a re-read the post or comment to ensure that you understand what is being said.
  2. Thank them for taking the time to share (remember, relationships die of apathy, not conflict.)
  3. Correct factual inaccuracies.
  4. Give a path for following up — or take responsibility for doing so.
  5. Respond (or attempt to respond) twice.

Find the elusive Facebook public posts

Facebook’s built-in search function isn’t great at finding recent posts that are public. Instead, use this URL, and replace the all-caps section with whatever term(s) you’re looking for:


I save this as a tab in my Chrome opening screens to check it whenever I get to work in the morning.

Creating images for social media

Pablo from Buffer – it’s not mobile-friendly, but it’s effective, flexible, and has a huge library of good quality stock images that are free to use.

Read up!

Jay Baer Hug Your Haters

The Offbeat Empire Blog, mostly written by Ariel Meadow Stallings

Jonah Berger Contagious: Why Things Catch On

My “other” life:

In addition to speaking on social and digital media, especially for credit unions, I also speak and present on the importance of questions, how to engage with them more intentionally, and why they’re awesome. You can see my TEDx talk, or check out the full list of my presentations & publications for more information.