You likely found this page because I gave the URL to you at a recent presentation. I hope it was helpful! If you still have any questions, or would like to provide feedback (good or bad) please contact me at andreajeanparrish -at- gmail .
Using Slack for Social Media Monitoring
I’ve got a full step-by-step recipe of setting up Slack as a social media monitoring tool available. The TL;DR of it is:
Use Slack as your home base and Zapier to tie in anything that there isn’t a standalone Slack App for. Even if Zapier doesn’t have an app, email notifications make it work.
We spend less than $100 per month, and it can be done for free, with some limitations.
Additionally, I’ve found a few things that ITTT (If this then that) has available that Zapier does not. Your mileage may vary.
My steps for responding to negative online feedback
- Breathe. While it possibly feels very personal, it likely is not. Take a beat a re-read the post or comment to ensure that you understand what is being said.
- Thank them for taking the time to share (remember, relationships die of apathy, not conflict.)
- Correct factual inaccuracies.
- Give a path for following up — or take responsibility for doing so.
- Respond (or attempt to respond) twice.
Find the elusive Facebook public posts
Facebook’s built-in search function isn’t great at finding recent posts that are public. Instead, use this URL, and replace the all-caps section with whatever term(s) you’re looking for:
I save this as a tab in my Chrome opening screens to check it whenever I get to work in the morning.
Creating images for social media
Pablo from Buffer – it’s not mobile-friendly, but it’s effective, flexible, and has a huge library of good quality stock images that are free to use.
Jay Baer Hug Your Haters
The Offbeat Empire Blog, mostly written by Ariel Meadow Stallings
Jonah Berger Contagious: Why Things Catch On