Credit Union National Association Marketing & Business Development 2019 Conference
Social Warriors – Handling Complaints and Negativity on Social Media with Professionalism and Empathy
March 20-23, 2019. Las Vegas, NV.
Credit Union National Association Digital Marketing School
Credit Union Advisor & Assistant.
June 3-6, 2019. San Antonio, TX.
Northwest Credit Union Association Marketing, Business Development, and Community Outreach Council
Haters gonna hate: Embracing and managing online negativity
November 7, 2018. Multi-location remote presentation.
Cornerstone Credit Union League Marketing & Business Development Conference.
Embracing Social Media Haters and Creating Online Reputation Magic
November 7-9, 2018. Tulsa, Oklahoma.
Secure Spokane 2018
Social Media Security & Privacy
October 27, 2018. Spokane, WA
Chuck Chats: The Power of Social Media and Radically Trusting Employees
October 15, 2018
Tri-City Regional Chamber of Commerce
Ask the Experts panel.
September 15, 2018. Kennewick, Washington.
Social Media Panel Member
Social Media Week Coeur d’Alene
Talkin’ About Online Reputation : Maintaining the Magic
September 10, 2018. Coeur d’Alene, Idaho.
Spokane Regional MarCom Association
Building, Maintaining, and Managing Your Online Reputation.
September 7, 2018. Spokane, Washington.
Spokane Journal of Business
Spokane podcasters make some noise
August 30, 2018 (PDF available upon request)
ICology Podcast Interview during closing keynote. Released July 22, 2018.
Spark Central: Podcasting 101 Summer Camp, June 12-14, 2018.
A three-session course, co-presented with Jeremiah Puhek. Acted as volunteer instructors to support Spark Central’s programs, teaching 20 students the basics they’d need to know for podcast writing, production, and distribution.
Credit Union National Association Digital Marketing School,June 4-6, 2018. Nashville, TN.
In addition to giving two one-hour presentations, I served as the credit union adviser and assistant, helping the other presenters with classroom learning questions and acting as event emcee.
- Social Media 101: An overview of social networks, their demographics, uses, and best practices for credit union marketing professionals.
- Online Reputation Management: How to find, respond to, record, and manage online reputation for businesses and locations.
CUNA News Podcast Dealing with social media ‘haters’
Interview led by host Bill Merrick. Episode released April 12, 2018.
BeTheTalk Podcast Episode 57: Ask Questions, Add Value
Interview led by host Nathan Eckel. Episode released March 27, 2018.
- “Hug Your Social Media Haters the CU Way” : Monday, March 12, 2018. Discussing the philosophy and day-to-day tasks that a credit union of any size can embrace to make social media haters one of their best resources with an audience of about 150.
- “Tech Talks” Panel: Tuesday, March 13, 2018. Joined by James Robert Lay of the Digital Growth Institute and Madhukar Kumar of CX Cloud at Oracle, we discussed the future of technology and how credit unions can make use of tech to further the goal of not-for-profit, member-owned financial institutions, taking questions from the audience of about 550.
Spark Central : Podcasting 101
Classes in January 2017 and January 2018, co-presented with Jeremiah Puhek. Volunteer teachers covering the basics of planning, recording, editing, and publishing a podcast for classes ranging from 8 to 16 people.
Quoted in Credit Union National Association Whitepaper
Martech: Emerging Marketing Technologies & Trends. December 2017
TEDx Coeur d’Alene : “Love the Questions Themselves”
September 16, 2017. My first TEDx talk, exploring the way questions work and how asking a question is extraordinarily respectful.
Spokane Credit Union Chapter : Social Media & Networking
April 20, 2017. Co-presented with Lance Kissler. A basic overview of how social media impacts business networking, the separation of personal and professional lives online, and a to-do list for maintaining a basic, intermediate, an advanced online presence.
American Advertising Federation of Spokane : Facebook is a Living Room, Twitter is a Cocktail Party
Nov 16, 2016 A Pika Kucha style presentation answering the most common question I usually get about social media.
Quoted in Forbes.com article
You Can Podcast From Anywhere (Even Inside a Closet). November 2016
CUNA Marketing & Business Development Council Roundtable : MyInstaSnapTweetBook. Five things you need to know about metrics.
November 10, 2016.
With social media, the temptation can often be to jump on every network as soon as you hear about it. The fear of missing out can be quite strong. However, you can save you and your team a lot of work if you first take the time to understand what you want to do with your social media, what each platform offers, and how to measure results once you do jump in.
I’ve presented for communications, public relations, and social media classes at Whitworth University, Eastern Washington University, and Gonzaga University. These presentations generally cover topics such as:
- The day-to-day life of a social media manager.
- Using social media for business communications.
- Digital and online communications.
- Building and maintaining a professional online presence.
At Gonzaga University School of Law and STCU, I regularly presented or present to co-workers on topics such as:
- Social media 101.
- Corporate philosophy of social media.
- The benefits and pitfalls of various social media platforms and how to best utilize them.
- Security considerations of social media and online profiles.
Want to chat with me about presenting for your group, organization, classroom, or collection of friends?