Category: Social Media

Slides: Digital Dirt

In late March, I gave a presentation for the Mid-Columbia SCORE on how to use social and digital media to grow small business. Additional sources mentioned include the Pew Research Center research on social media. For additional information, check out:Social Media Resources PageTwitter is a Cocktail PartyWhat to Post? Owning Your Awesome

Online Reputation + Social Media Statistics Megathread

As I’m building out and working on a number of presentations that I’ll be giving over the next few months, I’ve run across something I kinda-sorta knew, but didn’t like remembering. People like quoting statistics. And as often as not, those statistics aren’t backed up by research, or even a self-reported survey result. You can …

‘But what should I post?’ : Owning your awesome

Driving home from what, to me, was a usual Friday evening of live broadcasting $5,000 being handed out to local nonprofits, listening to NPR. The story of Owura Kwadwo Hottish came on, discussing the worldwide attention he is receiving for teaching technology in his rural Ghana classroom by drawing a computer screen on the blackboard …

Ad Expectations : How Vero likely won’t fulfill their promise

What, exactly, is an ad anyway? For anyone who spends a not-insignificant amount of their time online, the explosion of Vero in the last few weeks is impossible to ignore. It may be FOMO at work, it may be that (finally!) having a network that promises to stick to chronological timeline speaks to our frustrations. …

Goldfish attention spans don’t justify anything.

At least three times in the last two weeks, I’ve been in meetings where the infamous 8-second time span was cited when talking about the demographic and psycho-graphic “realities” of generations, including the infamous Millennials. Specifically, the so-called statistic is that most people’s attention span has dropped to 8 seconds (sometimes less), down from 12 …

AAF Presentation: Facebook is a living room, Twitter is a cocktail party

Earlier this year, I was invited by the American Advertising Federation of Spokane to give one of the three speeches for their first-ever Pika Kucha style event. They modified the format slightly, asking for 20 slides for 30 seconds each and a presentation to go with them. I knew almost immediately what I wanted to …

When repetition isn’t respect: Why cross-posting is a counter-productive social strategy.

One of the things I love about working and living in social media all day, every day is that it’s a loose network of self-creating, self-moderating, communities of choice. Everyone who is on a social network chooses to be there. Reasons are their own, but the networks that make up “social media” build, thrive, and …